Morphology Control in Gold Nanoparticle Synthesis

Morphology Control in Gold Nanoparticle Synthesis Hammed A. Salami Presentation One of the most critical current conversations in the field of nanotechnology is the advancement of novel nanomaterials. At the point when materials are diminished from mass to the nanometer-scale measurement, they start to display abnormal physical and concoction properties [1, 2]. As of late, scientists have indicated an expanded enthusiasm for the clarification of the structure-work relationship of these novel nanomaterials [3, 4]. The accessibility of imaging strategies with nanometer goals, for example, electron microscopy has helped in picturing the individual nanoparticles, yet in addition, it has encouraged a comprehension of a portion of the rising properties of respectable metal nanoparticles, for example, spectroscopic upgrade and limited surface plasmon reverberation (LSPR) [5, 6]. For respectable metal nanoparticles, these structure-work connections have pulled in noteworthy examination interests. This is on the grounds that, not at all like in mass metal materials, the control of the substance and physical properties of respectable metal nanoparticles is conceivable with a change of their size and shape, and by differing the material creation [1, 6]. Because of the one of a kind jobs played by size and shape in affecting the properties of honorable metal nanoparticles, specialists have consistently centered around approaches to reproducibly tailor these boundaries in other to adjust the nanoparticles for ideal use in a wide scope of utilizations, including biology[4], energy[7], detecting, spectroscopic enhancement[8-10] and catalysis [7, 11]. The size of nanoparticles impacts their optical properties while the shape and crystallographic aspects are the main considerations that decide their synergist and surface exercises [12]. Nanoparticles with non-round structures are alluded to as anisotropic nanoparticles. Models incorporate nanocubes, nanoprisms, nanorods, and so forth [13]. They show articulated shape-subordinate properties and functionalities, in this way a lot of examination exertion has been paid at creating engineered procedures to get a high return of anisotropic honorable metal nanoparticles having uniform structures and controlled shape and size[5]. The intentional control of shape has anyway demonstrated to be the most testing, regardless of being one of the valuable boundaries for advancing the properties of respectable metal nanoparticles. This is especially progressively articulated in gold nanoparticles union [3, 14-16]. Of the numerous states of gold nanoparticles, gold nanorods have kept on pulling in the most consideration [2]. This is to a great extent because of the enormous number of manufactured techniques accessible, the chance of high monodispersity and the power over the angle proportion, which represents the adjustment in their optical properties [17]. At the point when particles are adsorbed on the outside of gold nanoparticles, they experience surface-upgraded Raman dispersing (SERS) impacts. This is because of the coupling impact of the plasmon band of the lighted metal with the particles electronic states [18, 19]. For gold nanorods, two Plasmon groups are noticeable. They are the longitudinal plasmon band and the transverse plasmon band. These groups relate to light ingestion and dispersing along the long and short hub of the molecule individually [20-22]. While the longitudinal surface plasmon reverberation increments with bigger angle proportions (length/distance across), the transv erse surface plasmon reverberation is normally on a similar frequency as that of nanospheres, with no reliance on the viewpoint ratio[23]. The current high reliance on non-inexhaustible feedstocks can be limited with the creation of fine synthetic concoctions, petroleum determined items and polymer forerunners from biomass[24]. Bolstered gold nanoparticles have been seen as exceptionally dynamic impetuses for various biomass change and numerous analysts have concentrated in looking for the best backings, response conditions and robotic investigations to improve their selectivity[25, 26]. Most reactant concentrates in writing including respectable metal nanoparticles, either as mono-or bimetallic impetus, are finished with round nanoparticles [25-27]. The round nanoparticles utilized are typically immobilized onto appropriate backings to shape impregnated impetuses and sometimes they are preformed before immobilization [27]. To accomplish this, strategies, for example, wet impregnation, sol immobilization and so forth are regularly utilized [28, 29]. These techniques be that as it may, don't permit the control of morphology of the nanoparticles. There is in this way the need to build up a comprehension of morphology control in the blend of anisotropic honorable metal nanoparticles with high return. It would likewise be fascinating to investigate the relationship between's these controlled morphologies and reactant exercises. Venture Aims This venture will in this manner target integrating different morphologies of mono and bimetallic respectable metal nanoparticles, with ideal control of the morphology during the blend. Beginning with gold, we will likewise investigate the utilization of colloidal techniques in immobilizing the preformed nanoparticles with chose morphologies and tight molecule size circulation for example gold nanorods, onto reasonable backings to frame heterogeneous impetuses. Since the bars uncover certain crystallographic planes more than most different morphologies and furthermore have nearly low coordination locales, they can be possibly increasingly particular for responses that ideally happen on low coordination destinations. As a beginning stage we will along these lines, investigate their utilization as bolstered heterogeneous impetuses in particular oxidation and hydrogenation responses for biomass change. References [1]M.- C. Daniel, D. Astruc, Chemical surveys 2004, 104, 293-346. [2]J. Pã ©rez-Juste, I. Pastoriza-Santos, L. M. Liz-Marzã ¡n, P. Mulvaney, Coordination Chemistry Reviews 2005, 249, 1870-1901. [3]M. L. Personick, C. A. Mirkin, Journal of the American Chemical Society 2013, 135, 18238-18247. [4]X. Mama, M.- C. Wang, J. Feng, X. Zhao, Acta Materialia 2015, 85, 322-330. [5]C. J. Murphy, T. K. Sau, A. M. Gole, C. J. Orendorff, J. Gao, L. Gou, S. E. Hunyadi, T. Li, The Journal of Physical Chemistry B 2005, 109, 13857-13870. [6]L. T. Lanh, T. T. Hoa, N. D. Cuong, D. Q. Khieu, D. T. Quang, N. Van Duy, N. D. Hoa, N. Van Hieu, Journal of Alloys and Compounds 2015, 635, 265-271. [7]G. A. Somorjai, H. Frei, J. Y. Park, Journal of the American Chemical Society 2009, 131, 16589-16605. [8]J. E. Grindstone, S. J. Hurst, G. S. Mã ©traux, J. I. Cutler, C. A. Mirkin, Small 2009, 5, 646-664. [9]M. R. Jones, K. D. Osberg, R. J. Macfarlane, M. R. Langille, C. A. Mirkin, Chemical surveys 2011, 111, 3736-3827. [10]A. R. Tao, S. Habas, P. Yang, little 2008, 4, 310-325. [11]N. Tian, Z.- Y. Zhou, S.- G. Sun, Y. Ding, Z. L. Wang, science 2007, 316, 732-735. [12]K. L. Kelly, E. Coronado, L. L. Zhao, G. C. Schatz, The Journal of Physical Chemistry B 2003, 107, 668-677. [13]M. Treguer-Delapierre, J. Majimel, S. Mornet, E. Duguet, S. Ravaine, Gold Bulletin 2008, 41, 195-207. [14]S. Koeppl, N. Ghielmetti, W. Caseri, R. Spolenak, J Nanopart Res 2013, 15, 1-11. [15]S.- S. Chang, C.- W. Shih, C.- D. Chen, W.- C. Lai, C. R. C. Wang, Langmuir 1999, 15, 701-709. [16]X. Mama, M.- C. Wang, J. Feng, X. Zhao, Journal of Alloys and Compounds 2015, 637, 36-43. [17]C. Burda, X. Chen, R. Narayanan, M. A. El-Sayed, Chemical surveys 2005, 105, 1025-1102. [18]R. L. Garrell, Analytical Chemistry 1989, 61, 401A-411A. [19]A. Campion, P. Kambhampati, Chem. Soc. Fire up. 1998, 27, 241-250. [20]G. L. Hornyak, C. J. Patrissi, C. R. Martin, The Journal of Physical Chemistry B 1997, 101, 1548-1555. [21]K. L. Kelly, E. Coronado, L. L. Zhao, G. C. Schatz, The Journal of Physical Chemistry B 2003, 107, 668-677. [22]I. O. Sosa, C. Noguez, R. G. Barrera, The Journal of Physical Chemistry B 2003, 107, 6269-6275. [23]S. Eustis, M. A. El-Sayed, Chemical society surveys 2006, 35, 209-217. [24]G. Budroni, A. Corma, Journal of Catalysis 2008, 257, 403-408. [25]M. Boronat, 2013, 25, 50-76. [26]O. Casanova, S. Iborra, A. Corma, ChemSusChem 2009, 2, 1138-1144. [27]S. Albonetti, T. Pasini, A. Lolli, M. Blosi, M. Piccinini, N. Dimitratos, J. A. Lopez-Sanchez, D. J. Morgan, A. F. Carley, G. J. Hutchings, F. Cavani, Catalysis Today 2012, 195, 120-126. [28]L.- S. Zhong, J.- S. Hu, Z.- M. Cui, L.- J. Wan, W.- G. Melody, Chemistry of Materials 2007, 19, 4557-4562. [29]S. E. Davis, B. N. Zope, R. J. Davis, Green Chemistry 2012, 14, 143-147. 1

Does the Media Promote Terrorism Free Essays

Task: Some researchers contend that time after time the media advances terrorists’ motivation. Others, nonetheless, oppose this idea. What is your own situation on the media’s job and effect in covering psychological militant cases? Sort out your answer by choosing three contextual investigations that, by utilizing a similar supposition or speculation, seem to create an example that underpins your feeling. We will compose a custom article test on Does the Media Promote Terrorism? or on the other hand any comparable theme just for you Request Now Your answer ought not surpass 500 words (around two twofold dispersed, composed pages). Does the Media Promote Terrorism? The news media of American culture doesn't energize fear mongering. The main thing that the media energizes is information on what is happening far and wide. Sadly, some fear monger associations utilize the news media to pick up acknowledgment for their gatherings causes and objectives. More often than not, the media will fill in as power to pick up resident help for the government’s activities against a fear monger development. The main issue with having the opportunity of press that the United States appreciates is that everybody has a voice. At the point when it boils down to an American executing an American, the media isn't aligned with the psychological oppressor. Americans don't care to see individual residents bite the dust on account of a psychological oppressor, particularly by an American fear monger. Timothy McVeigh, most likely unwittingly, helped in diminishing the quantity of American fear based oppressor. McVeigh’s act, bombarding the Murrah working in Oklahoma City, was viewed as so awful that numerous decent individuals pulled in to local armies essentially left. Most of Americans didn’t need to be related with anything like the slaughtering of 168 Americans, despite the fact that McVeigh had just gone to a couple of state army gatherings. (Mahan Griset, p. 225) The media inclusion for the besieging in 1995 gave the American open the instruction expected to evaluate what was happening in the activist associations over the United States. Nobody really accepts that the media design or recommend fear based oppressor assaults to gatherings or people. In any case, the activity of the media has been examined strongly as of late to decide if media inclusion of fear monger occasions made psychological militants pick one specific decision of activity over another. (Brushes, p. 179) The training of American residents is a priceless instrument that is directed through the media to serve all residents. With the assistance of the media, the individuals get the entirety of the realities and can frame their own sentiment about what is happening, who is liable for occasions, and how future occasions can be stayed away from. The media and the administration have regular interests in observing that the media are not controlled into advancing the reason for fear based oppression or its strategies On the other hand, neither the media or policymakers need to see psychological warfare, or counter psychological warfare, dissolving protected opportunities including that of the pressâ€one of the mainstays of law based social orders. Taking everything into account if fear mongers look for media consideration and are given after an assault, their demonstration will be viewed as fruitful in this way, by not overruling other ‘real news’ media, can influence the size of an assault. With today’s overall Internet availability to anybody at whenever the help and particularly subsidizing of psychological oppression acts may increment. Yet, in any case, the ‘CNN affect’ at the end of the day may expand the quantity of setbacks from a psychological oppressor assault if global press overstating the contempt towards fear based oppression and ‘war on terror’. Out of this plainly media as the ‘voice of the people’ energizes the size of the fear monger assault yet not simply the real psychological oppressor assault. References Brushes, C. (2010). Fear mongering in the Twenty-First Century ( sixth Ed.), Charlotte, NC.: Pearson Mahan, S. Griset, P. (2008). Fear mongering in Perspective ( second Ed.), Thousand Oaks, California: Sage Publications. Perl, R. (1997). Fear mongering, The Media, and the Government: Points of view, Trends, and Options for Policymakers Retrieved Febraury 25, 2011 from http://www.fas.org/irp/crs/crs-terror.htm. The most effective method to refer to Does the Media Promote Terrorism?, Papers

Blog Archive Friday Factoid HBS Works to Get You Work

Blog Archive Friday Factoid HBS Works to Get You Work With the job market mixed for new MBAs these days, Harvard Business School (HBS) has put together an arsenal of resources to help students in their job search. Students begin by completing an online self-assessment program before they even arrive on campus. The CareerLadder tool, developed by a member of the HBS faculty, helps incoming students identify their life interests, professional skills and “work/reward” values.   When they arrive on campus, first-year students participate in a class that helps them interpret their CareerLadder results while discussing cases on the careers of HBS alumni. Later in the semester, but before official recruiting begins, students can attend Industry Weeks, which are on-campus programs and panels that provide overviews of a variety of industries and address how to plan a successful industry-specific job search. These are taught by career coaches, alumni, Career Services staff and company representatives. First years can also join Career Teams, w hich are small groups of other first-year students who use exercises, facilitated by trained second-year leaders, to help identify and advance their professional goals. Students may also arrange to meet with one of 35 career coaches for one-on-one coaching or take advantage of one of the many student clubs that help prepare their members for interviews.   Clearly, HBS takes nothing for granted and is committed to not just finding jobs, but to finding the right jobs for its students. Share ThisTweet Friday Factoids Harvard University (Harvard Business School) Blog Archive Friday Factoid HBS Works to Get You Work With the job market mixed for new MBAs these days, Harvard Business School (HBS) has put together an arsenal of resources to help students in their job search. Students begin by completing an online self-assessment program before they even arrive on campus. The CareerLeader tool, developed by a member of the HBS faculty, helps incoming students identify their life interests, professional skills and “work/reward” values.   When they arrive on campus, first-year students participate in a class that helps them interpret their CareerLeader results while discussing cases on the careers of HBS alumni. Later in the semester, but before official recruiting begins, students can attend Industry Weeks, which are on-campus programs and panels that provide overviews of a variety of industries and address how to plan a successful industry-specific job search. These are taught by career coaches, alumni, Career Services staff members and company representatives. First years can also join Career Teams, which are small groups of first-year students who use exercisesâ€"facilitated by trained second-year leadersâ€"to help identify and advance their professional goals. Students may also arrange to meet with one of 35 career coaches for one-on-one guidance or take advantage of one of the many student clubs that help prepare their members for interviews. Clearly, HBS is committed to helping its students not just find jobs, but find the right jobs. For more information on other defining characteristics of the MBA program at Darden or one of 15 other top business schools, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids Harvard University (Harvard Business School)

Stop at a Winner Betting - 1114 Words

Hi Valued buyer, Thanks for ordering my item on ebay, in the next 5 minutes you are going to see how i personally make money 100% legally at the bookmakers at the bottom of my street .... Not to mention you arent just buying this item and thats that, you have my email address and im hereon the computer everyday to help you if needbe thats A PROMISE ! When you go into the bookies tomorrow you will be walking out with a very big smile on your face, the example below is of the type of bets i do now, but as its your 1st time maybe you might want to try  £5/ £10 just so you know it works, either way after reading this you will see it DOES WORK and there is NO GAMBLING involved ... Ok enough rambling on, lets get too it ....Please note†¦show more content†¦uNDER UK LAW IT MUST BE ACCEPTED FULL STOP . REMEMBER THIS .... I soon realised that with this system the odds are very heavily in your favour( 96% chance of winning with odds of 1/3 and 1 /2). When have you ever been able to say that Im a spurs fan, but i usually stick to Man united, arsenal, Rangers, Celtic etc .... thats what gives me my EASY winnings, also id advise to bet on foreign games, as their is always teams at 1/3 etc Now ive explained it i truely hope you see the worth in my listing, im sure you can now see why this is a real worry for the bookies, if you need any more help dont hesitate to contact me like i said im a genuine guy with a family, and love knowing that if you take what i said onboard you too could be making  £200+ each week just like me, please if pleased leave positive feedback , if for any reason your not happy and feel you dont want to do it then please contact me 1st as i want my feedback to remain positive and only ever want happy customers ..... Either way please email me as soon as you have read this and let me know your thoughts ... KEEP MY EMAIL ADDRESS LONG AFTER YOU HAVE BOUGHT THIS LISTING, I GUARANTEE TO HELP YOU IF NEEDBE, SAYING THAT ITS NOT HARD PICKING 1/2 2/5 BETS ETC ! BUT THATS MY PROMISE TO YOU AS A VALUED BUYER Thanks again Stephen And best of luck at the bookies ( not that youll need it !! PS If you wish to receive my weekly/daily tips once positive feedback is left you willShow MoreRelatedThe Luck of the Draw1120 Words   |  5 Pages| 2014 | | Candeis Gaylord Eng. 102- C07 _LOU | [The luck of the Draw] | | Gambling Lottery and Betting Are we all winners or losers Not everyone can be a winner Plot A. Major plot of each story Betting Lottery B. Characters 1. Paul Tessie C. Similarities vs. Differences 1. Paul and Tessie similarities Paul and Tessie differences Setting A. Paul 1. Rocking Horse Race Track B. Tessie 1. Village Town Square C. 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Although the story doesnt directly speak about religion, it is obvious that the family is Christian from the references to Christmas (481) and to God (482). In this story, Lawrence depicts several of the most devious sins ofRead MoreThe Rocking Horse Winner908 Words   |  4 PagesYour traditional life lesson is learned when an older, more experienced person leads by example or instruction. D.H. Lawrence has news for the status quo in his short story, â€Å"The Rocking-Horse Winner.† Hester is the unloving mother of three children that she describes as being â€Å"thrust upon her, and she could not love them† (793). The reason she cannot love her children is because of the nagging feeling of not having the cash flow to live the lavish life she des ires. Hester is a beautiful woman whoRead MoreEssay Cheating in Sports1397 Words   |  6 Pagesfrom the sponsors and team management, especially in the context of sport becoming a career rather than an act of recreation. 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Because every time I thought about making a bet, I knew I would have to write it down, so this eliminated a lot of small gambling bingesRead MoreDaily Fantasy Sports : Sports, Money, And A Lack Of Commitment1678 Words   |  7 PagesFrom the backyard betting between friends to a multi-billion dollar a year industry daily fantasy sports has exploded over the past decade. Millions of people enjoy playing fantasy sports every year. Daily fantasy sports is one of the most effective ways of bringing fans closer to the sports they love; well others use it to make big money. Comedian Jon Oliver Jokes, â€Å"Daily fantasy sports combine everything dudes love: sports, money, and a lack of commitment† (Oliver). Many people, like myself, hadRead MoreEffects And Statistics Of Gambling1077 Words   |  5 Pagesbusiness every pers on will tell you â€Å"to make money you have to spend money.† So to make money by spending it, does that include gambling as well which includes lottery and scratchers? 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Standing behind this new brand is a team of industry professionals and sports fans that have dreams of taking online betting to new heightsRead More Money Obsession in David Herbert Lawrences The Rocking-Horse Winner1040 Words   |  5 PagesMoney Obsession in David Herbert Lawrences The Rocking-Horse Winner We have all heard the expression, Money makes the world go round. But does this make it worthwhile to abandon happiness in order to gain more of it? David Herbert Lawrence reveals the folly of substituting money and luck for family and love in The Rocking-Horse Winner, the story of a womans insatiable need to become rich, and her sons struggle to gain her approval. The mother, Hester, obsesses over money. She comes

Questions On Online Shopping Development - 1748 Words

Oliver in 1997 had defined satisfaction that is the customer reports to judge a product or service, provide a â€Å"pleasurable level of consumption-related fulfillment†. Customer satisfaction should be measured for influence customer buying and repurchases. In last decades, online shopping speedily develops and deeply impacts traditional shopping. Customers and retailers are allowed to run business without limitation of geography and temporal barriers around world. By the advantages of Internet, lower prices will be provided in online markets while improve social welfare (Bapna et al. 2008), more selected product , and higher efficiency than traditional markets (Ghose et al. 2006). With online shopping development, online customer satisfaction will be more considered than before. There are 7 most important factors during 3 buying process will influence customer satisfaction. Before buying process, website quality and product information and retailer information will influence customer satisfaction and buying activity. Payment security and pricing are other most important factors during buying activity will affect customer satisfaction. After that, delivering and customer service will be last two factors affecting customer satisfaction. In this essay, each factor will be discuss and explain influence for customer satisfaction. Before buying process, website quality and product information and retailer information will influence customer satisfaction. A good website design willShow MoreRelatedA Report On Online Shopping1197 Words   |  5 Pagescomfortable than conventional shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. (BBC, 2014). Apart from this, most of network commodities’ price is cheaper than the same product in store. Hence, online shopping is becoming one of the most popular shopping styles. 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Macbeth s Corruption Of William Shakespeare s Macbeth

Jacob Emge Professor Lucas ENGL 201 07 December 2015 Macbeth’s Corruption When you finish reading Shakespeare’s Macbeth, you feel bad for the Macbeth for what he has become. Macbeth was a man with a great future ruined by outside sources. Throughout the play Macbeth changed from a noble soldier and turned into a memory of his past self. Every moral that Macbeth had at the beginning of the play changed in his rise and fall as a king. He was a great military leader but when he was promised the crown by the witches, and his demanding wife pushed him to the edge he began to make poor decisions. You can certainly feel sympathy for Macbeth based upon how he is treated throughout the play by other characters. Macbeth was honored and looked highly upon by the soldiers he commanded. He was a brave fighter and trusted by everyone around him. When a soldier is telling the events of the battle he says to King Duncan â€Å"For brave Macbeth- well he deserves that name† (4). This showed how much his subordinates trust him on and off the battle field. After the battle Macbeth was promoted to Thane of Cawdor, on top of his current position, Thane of Glamis. King Duncan honored Macbeth for his courage on the battlefield. At this point in the play, Macbeth had no intentions on hurting or turning on his king. If you look at Macbeth as a spineless character, then you can feel sympathy for him. When he first encountered the witches he has never met them yet they knew who he was. TheShow MoreRelatedThe Fall Of A King893 Words   |  4 PagesThe Fall of a King (An Analysis of why Macbeth became Mad and Corrupt) In life there are many things that influence the lives of people on a day to day basis. This can be anything from a small incident that happens on the daily.Or one rather large incident that has an enormous impact on them and influenced them to make further irrational decisions. 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Business Administrator Retail Cash

Question: You need a cover letter with this job position. I don't have much experience but i am quick learner and so on. Please according to my resume attached and write for a good cover letter. Answer: SAVANNE LUONG 20-26 Coromandel Place, Melbourne, Vic 3000 | C: 0413 064 917 | savanne.luong@gmail.com July 12, 2016 To whom it may concern, Re: Retail Cash Office Administrator (in-store) Melbourne I am writing to apply for the position of Retail Cash Office Administrator at in-store Melbourne that was advertised in fashionfirst.com on 29th June 2016. Top notch accounting skills are must for budgeting, auditing, and cash management, and I pride myself on my accounting skills. I have graduated from RMIT, Melbourne, VIC, Australia with the Bachelor of Accountancy Degree. Although I have no experience as Cash Officer Administrator, I have excellent computing skills along with organization and time management. I am a quick and excellent learner and confident in balancing and handling cash. From my previous job experience, I have shown efficiency in handling work as a team as well as independently. I am always enthusiastic and have the ability to work under pressure. I have a keen interest in working detailed task. I have excellent paperwork handling skills that is much required for the position of Cash Office Administrator for your Melbourne Store. Apart from my personal qualities and experience, I hold educational qualification and a passion for joining [Please fill the company Name]. I have experience in customer management and have fluent skills in updating sales figures and maintaining office supplies. I have attached my Curriculum Vitae with this letter for additional information regarding my career experience and expertise. Thank you for your consideration and time, I will be looking forward to hearing from [Company Name]. Yours Sincerely, Savane Luong

Journal Article Review for Business Marketing Research Paper Example

Journal Article Review for Business Marketing Paper Therefore the advertising dollars involved have increased as the NFG has been able to attract ewers of teams not participating in the game. The research used Trail and Sesames (2001) Motivation Scale for Sport Consumption (MASC.) to Judge motives of spectators to watch when their team was not playing. The MASC. method concluded that participants In the study viewed drama, skill, and social as the key factors In deciding If they will watch a game/event when their favorite team is not participating. Analysis: The articles conclusions identify drama, skill, and social as the most important factors In attracting premiership of non-affiliated fans of the teams participating. This Influences the relationship between sports leagues/teams, television networks, and advertisers. Looking at It from the perspective of a professional league,team, these 3 factors are important as they would like to create a fan base thats independent of what team is playing and follows the league in general. The NAB has accomplished this by marketing around the skill level of their players. Through external analysis of their customer base, they are able to identify their customers needs and wants. Over the last 30 years, the NAB has been able to market their superstars to attract outwork TV deals and advertisers, For example, In the sasss the NAB revolved around Magic Johnson and Larry Bird. In the late asss and through the offs, the league shifted to Michael Jordan as their center piece and enjoyed the most success theyve ever had. In the early part of the asss, there was a lack of compelling super stars and the league suffered in popularity. We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Additionally the overall behavior of marquee players was a problem which labeled the league as full of thugs and criminals. This can be perceived as a weakness In the NAB marketing strategy as Its dependent on the character of their super stars. Recently though, the NAB has been revived with an influx of young, talented, well behaved good guys led by Lebanon James, Deanne Wade, Carmela Anthony, and many others. The most successful example of sports marketing to customer needs is the NFG. As the article stated it is the bench mark for sports marketing. Even more than the NAB, they have been able to appeal to consumers, and by extension advertisers, by offering an unmatched dramatic, skillful, and social experience. Top NFG players such as Peyote Manning are announces names. But Deanna n t ten NFG NAS created a social atmosphere round the game such that everyone, regardless of whos playing, is looking forward to their annual super bowl party. The business to business implications are greater for the NFG than any other league, and this is exemplified in the insane cost for a 30 second ad spot during the super bowl. The authors of this article use complex mathematical models to conclude what many consumers feel; without DORM, consumers have a reasonable willingness to pay (WET) a price that would allow all parties involved to be profitable. Therefore DORM may have a negative impact on their bottom line as many music pirates prefer legal content without restrictions. Article Review 3 Padlocking: International Journal AT Automotive electronic Ana Management little Dealer-carmaker relationship: the theories of the duality of trust and of power- dependence Authors: Nadia, Canonical Link: http://tiny. C/Dyads This article discusses the relationships between an automotive manufacturer and its independent distribution network, namely car dealers. A large portion of the vehicle manufacturing cost is taken on by the dealers, so a strong working business relationship is required between the MOM and the dealer as they are the main distributed of vehicles. The author concludes that the essential positive fa ctors in retreating this relationship are trust and fairness between the auto maker and the dealer. While the MOM/dealer relationship is most negatively affected by power and conflict. Trust fairness in the relationship will enhance collaboration with the dealers, allowing the MOM to implement new policies which require national or global compliance from their dealer network. Finally, the author concludes that to create a atmosphere of cooperation from their dealer network, investment in non-coercive and fair policy is a must. This article highlights how dependent automotive Memos are on their dealer striation network. For car makers their dealer network may be more important than for other Memos of consumer products as consumer products have many retail outlets to distribute their product. The relationship model outlined in the article suggests that trust and fairness are keys to bringing the dealer on board. Dictating policy by request and recommendation is much more likely to get results than through threats and legal action. While this study was done in the Italian marketplace, this hypothesis is being proved out in the current trouble TOYOTA is having with their safety and quality robbers. Of course there are many other factors involved as this is a hugely complex situation, but TOYOTA dealers are standing behind the company and they are able to coordinate a large recall efficiently (considering the circumstances and bad PR). This type of dealer commitment is bred by trust and fairness that TOYOTA employs when interacting with their dealer network. Additionally to trust and fairness, the influence of power completes the carmaker-dealer relationship. An authoritative stance is necessary and useful at times to gain compliance from dealers. Making sure the dealer understands that the auto brand (thus the MOM) is the biggest factor in selling vehicles, creates a dependency of the dealer on the MOM. My personal experience working at 2 large auto-suppliers over the past 10 years, I can confirm that many Memos apply a similar type of trust, fairness, and power relationship towards their suppliers. This fits into the competitive analysis model as the Memos have identified that they have an upper hand with the dealers (and in my case, supplier), but also clearly understand that a fair approach based on trust is in everyones best interests.

Determine Number of Protons and Electrons in Ions

Determine Number of Protons and Electrons in Ions The number of protons and electrons in an atom or molecule determines its charge and whether it is a neutral species or an ion. This worked chemistry problem demonstrates how to determine the number of protons and electrons in an ion. For atomic ions, the key points to keep in mind are: A neutral atom has the same number of protons and electrons. This number is the atomic number of the element.A positively-charged ion or cation has more protons than electrons. The proton number is the atomic number of the element, while the electron number is the atomic number minus the charge.A negatively-charged ion or anion has more electrons than protons. Again, the number of protons is the atomic number. The number of electrons is the atomic number added to the charge. Protons and Electrons Problem Identify the number of protons and electrons in the Sc3 ion. Solution Use the Periodic Table to find the atomic number of Sc (scandium). The atomic number is 21, which means that scandium has 21 protons. While a neutral atom for scandium would have the same number of electrons as protons, the ion is shown to have a 3 charge. This means it has 3 fewer electrons than the neutral atom or 21 - 3 18 electrons. Answer The Sc3 ion contains 21 protons and 18 electrons. Protons and Electrons in Polyatomic Ions When you are working with polyatomic ions (ions consisting of groups of atoms), the number of electrons is greater than the sum of the atomic numbers of the atoms for an anion and less than this value for a cation.

Argument-driven essay Research Paper Example | Topics and Well Written Essays - 1250 words

Argument-driven essay - Research Paper Example If an advert targets specific futures in competitor's product, it achieves results that are more appealing. This paper will address a Samsung Galaxy Phone advert in the New York Times magazine. The magazine is in a business environment and therefore the advert is customer oriented. However, the advert has peculiar features that make it stand out amongst other competitive adverts. Firstly, the advert is titled â€Å"A Phone Bristling with Extras.† This a critical catch-up line for any advert on technology commodities. Arguably, people or consumers are on the lookout for new ideas or values. Thus, consumers will ignore or reject an advertisement that contains mediocre information. For instance, the ad would have had minimal views if it were titled â€Å"A Phone with exciting features.† This is because nearly all phones have exciting features. In addition, the message would be vague since it does not clarify how exciting phone’s features are. Thus, most readers will ignore such advertisements. Secondly, consumers are on the lookout for commodities that provide extra value. Therefore, consumers prefer commodities that provide satisfaction beyond their commodity value. It seems that developers of the ad had a clear understanding of consumer behaviors and psychology. Into the adverts’ content and you will notice stuff that is more exciting. The nature of excitement portrayed in this advertisement is market oriented. Clearly, the advertisement wishes to utilize already existing market by creating new value. In particular, the advert is targeting the iPhone market with the aim of having a share of its fortune or capitalizing on its marketing networks. The editorial environment is also business oriented. This is because the advert wishes to create an instant market. Consumer decisions are influenced by group dynamics more than rational decisions do. Thus, consumers will buy or consume commodities based on the popular belief. This is of partic ular interest in technology-based commodities such as phones, laptops, iPods, and cars. Most consumers are not capable of evaluating such commodities and, therefore they are dependent on popular belief as criteria for their evaluation. Recently the iPhone and most of other Apple products have had high market ratings. However, these ratings are not a sufficient measure for the product’s superiority. In fact, the iPhone might be equivalent to other cheap Smart Phones produced by less popular manufactures such as Huawei. The advert demonstrates the role of brands and popular belief in marketing. In addition, the ad demonstrates the target points in successful advertisement. In particular, successful sales message should target the brand rather than the product. This is a significant aspect of advertisement and, it seems to attract the desired traffic. Specifically, the S III ad targets iPhone ads with the aims of establishing a similar market. Considering that, Apple products ha ve had successful marketing opportunities. From the advert, it seems that the message is comparative. This is because it relates a particular feature in S III to a similar feature in iPhone. Moreover, the ad explains why S III features are superior to those of Apple’s iPhone. For example, the ad refers to S III as the latest machine that has stunning features. In addition, the new devise is smarter than the iPhone. This is because

The Line between Reasonable and Unreasonable Force Essay

The Line between Reasonable and Unreasonable Force - Essay Example The main argument would be that he/ she used more than reasonable force, but when we look at it in terms of punches and kicks, how is one supposed to tell how much force will stun someone, or kill another person. From this, one cannot help but notice how sketch an equivocal the definitions can be. A real-life example of this is also seen in George Zimmerman’s case he was arraigned for murder because he shot to death a youth who was beating him up. According to his lawyer, he will not go for the stand your ground law defense as many expected which states that: â€Å"A person who is not engaged in an unlawful activity, and who is attacked in any other place where he or she has a right to be has no duty to retreat and has the right to stand his or her ground and meet force with force, including deadly force if he or she reasonably believes it is necessary to do so to prevent death or great bodily harm to himself or herself or another or to prevent the commission of a forcible fe lony†. Despite this law being more recent than the retrospective self-defense one, it still falls short in representing my hypothetical killer, as well as Zimmerman. This is because the use of the term reasonable assumes the participants will be in a position or will have time to reason. In most cases, it comes down to the initial victim's perception which is often â€Å"my life or theirs†. It also does not protect one from the bias that often results based on the age, reputation an often the race of the final victim.

Analyze The International Strategy Of Nestle Marketing Essay

Analyze The International Strategy Of Nestle Marketing Essay Introduction This report will analyze the international strategy of Nestlà © and one of its major competitors, Cadbury plc in the United States. Nestlà © is one of the oldest multinational businesses and focus in nutrition, health and wellness. It was founded by Henri Nestlà ©, a pharmacist, who established food for babies who were unable to breastfeed in Switzerland in 1866. The company merged with the Anglo Swiss Condensed Milk in 1905. Nestlà © expand their business through a series of acquisitions after World War II that included Maggi (1947), Cross Blackwell (1960), Findus (1962), Libbys (1970), Stouffers (1973), Carnation (1985), Rowntree (1988) and Perrier (1992), (Nestle Mangement Report, 2008). By the 1990s, Nestlà © had more than 500 factories in 76 countries and sold its products in 193 nations almost every country in the world. Roughly 28.2 percent of its sales were made in Europe, 33.1 percent in the Americas and 17.1 percent in Asia, Oceania and Africa (Nestlà © Management Re port, 2008). Nestlà © USA is a subsidiary of Nestlà © S.A in Vevey, Switzerland. Nestle has been present in the USA over than 110 years and now headquartered in Glendale, California. By the 2000s, Nestlà © become a larger company through several acquisitions that included Ralston Purina (2001), Chef America (2002), Power Bar (2006) and Gerber (2007). Nestlà © major products and services include milk based products, pet care, confectionery, beverages, cooking aids and prepared dishes, ice cream and pharmaceutical products. In US, Nestlà © markets confectionary and sweets products under Wonka, Perugina and After Eight brands. It also makes biscuits, toppings and mints. This consumer goods company practising a widen product marketing and offer many brands and product in most markets. Nestlà © recorded US$10 billion with America is the biggest geographic market, recorded for 30.2 percent of total revenues in 2008 and offer more than 50 brands (Nestlà © Management Report, 2008). Literature Review The issue of global integration with local responsiveness can be analyzed in a two dimensional matrix. Figure 1 provides an example. There are four type of classification of multinational companies, Global combining high integration with low responsiveness, Transnational combining high integration with high responsiveness, Multi-domestic combining low integration and high responsiveness and International combining low integration and low responsiveness. The International companies was not included in Bartletts classification because it is does not fit in this scheme. However, (Sundaram and Black, 1992) equate it with the Transnational company while (Ghoshal and Nohria, 1993; Welge, 1996) place it as a low integration with low responsiveness in the lower left corner. Figure 1: Global integration vs. national responsiveness (Bartlett and Goshal, 1998) The vertical axis in the figure shows the need for global integration and movement up the axis indicates in a large degree of economic integration. Global integration brings economies of scale and capitalizes on lowering unit costs as a company moves into global market for selling its products. The economies of scale are obtained because of the centralization of activities in the value-added chain. They also happen by reaping benefits of higher coordination and control of geographically dispersed activities. The horizontal axis indicates the need for MNCs to respond to differentiation or local responsiveness. This implies that MNCs must consider government regulations, local tastes and preferences. Maximizing value in such situations requires MNCs appointing strategic responsibilities and key operating rights to national subsidiaries. Each subsidiary has its own autonomous manufacturing facilities and marketing function. The products offered will vary between nations based on the tas tes and preferences of different consumer and competitive strategy. This indicates that in a multi-domestic strategy, a low degree of control is required for the subsidiary company. Organization that engages in multi-domestic strategy will favour low-control entry modes. In Global strategy, the need for awareness of differentiation is low while the need for integration is high. This situation causes to Global strategies based on price competition for perspective of economies of scale. According to Bartlett and Goshal (1989, 1992), the main strategic thrust of Multi-domestic company is to respond to national differences. In Global strategy, competition takes place at a global level while multi-domestic companies are geared towards domestic competition because national product market do not have the same criteria to make competition at a global level. In global companies, direction and pace would be expected to flow mostly from a headquarters to their subsidiaries while Multi-domestic companies would be characterized by a lower overall flow of products, people and information (Perlmutter, 1969). To be locally responsive, local production and local research and development (RD) are not essential for a company with local presence since direction and pace comes from a centre. Global companies are unlikely to locate these parts of the value chain close to the customer, since they will feel less need to access this type of market information. In International and Transnational strategy, it reflects more complex environmental situations. International strategies are characterized by increased international standardization of product and services. It can lead to lower needs for centralized quality control and strategic decision making while eliminating requirements to adapt activities to individual regions. In transnational strategy, there is a higher need for regional differentiation in marketing and a strong requirement in production. Transnational is the most challenging strategy where MNCs seek to operate (Jeannet, 2001). However, the problem for many MNCs is the cultural challenges integrated with localizing a global focus. Business Analysis of Nestlà © Nestlà © is characterized as a multi-domestic company by its pronounced local responsiveness and relatively weak global integration. Including its operating companies, such as Carnation, Rowntree and Buitoni among others, it has traditionally practiced a decentralized approach to management. Local operating managers thought to be much more in tune with local markets are given the freedom to develop marketing strategies that match local needs. Like many other companies pursuing a multi-domestic strategy Nestlà © has begun a move toward a more centralized management structure, which has resulted in a re-organization around major business lines. In order to reap the benefits of global leverage, companies realize that the multi-domestic business model leaves too many initiatives to local levels thus resulting in missed opportunities (Doole, 2004). In terms of entry mode and internalization, Johanson Widersheim-Paul/Vahlne (1975) claim that internationalization is the product of a series of incremental decisions or stages based on different foreign market entry modes. They introduce the Uppsala Internationalization model. In this model the firms engagement in the specific country market develops according to an establishment chain that has four stages. There is no regular export activities are performed in the market, export only takes place via independent representatives, sales subsidiary and manufacturing in the foreign market. The sequence of stages indicates an increasing commitment of resources to the market. In addition, business activities are differed with regard to the market experience gained. Nestlà © use direct exporting for entry mode, which is subsidiary and uses its own organization in the overseas market. Nestlà © focuses on internal growth and try to achieve greater volumes by innovating new products and renovating existing products. This strategy has given Nestlà © the ability to grow many products in the various fields of prepared foods, breakfast cereals, dairy products, baby foods, beverages, ice-cream, bottle water, chocolate confectionary and pet care. In addition, Nestlà © is a low cost operator. This allows them not only to edge ahead with low operating costs but also beat the competitors by producing low cost products. Nestlà © has ability to customize global products based on consumer choices in the local market. This is one of Nestlà ©s key strengths where its subsidiaries develop products that match consumer preference in the local market. Due to the nature of the markets psychological and cultural spread, Nestlà © believes that there are no global consumers in the market. Its ability to customize products to the local markets brings association in the mind of the c ustomer and brand loyalty by using local names. For example, its confectionery range sold in the US is called Rolo but in Russia, it is called Rossyia. In the US, brands like Kit-Kat chocolate and Maggi noodles have been priced at US$0.2 and some other chocolate and candy brand are priced at US$0.05 per unit. These price help Nestlà © reach more customers not only in urban markets but also in rural markets. In the US, Nestlà © has two top products capable of becoming at least regional which are pet food and ice-cream, but both lag well behind the market leaders of Mars in pet food and Unilever in ice-cream. With the exception of a few products such as its famous tomato sauce, eaten everywhere with burgers and hot dogs, Heinz (US) applies effectively a multi-domestic strategy, making a small effort to force a global or even pan-regional strategy. For instance in 2001 it took over Honig (Holland) which makes very local traditional delicacies, such as chocolate sprinkles topping. Nestlà © has strong capabilities in research and development (RD). The group invest more than US$1390 million in RD annually and the Nestle Research Center in Switzerland is its major think-tank. It has more than 100 different professional areas including raw materials, nutritional science, ingredients, the life science and production processes. By doing RD, it allows Nestlà © renovate existing products and innovate new products continuously. It also allows Nestlà © to review its product at regular intervals while generating revenue growth. For instance, Nestlà © possess a product LC1, which is innovated and provides health benefits for the consumers and it was fairly new in the US. The LC1 product, probiotic cultures found that it had an innovation that offers a new avenue of profits for Nestlà © by introducing it into the US market. The LC1 powder was introduced into US market in 2000. This product focuses on customers who are concerned about their eating habits and health and it was made to be mixed into beverages and foods. Unfortunately, the product went largely unnoticed by the US customers and yielded only minimal results although Nestlà © used a smaller campaign targeted at health practitioners, print ads and internet advertising to introduce the product. In terms of confectionery segment, while taste of chocolate differs by country, the process in making products is the same. Nestlà © has a new Worldwide Chocolate Centre of Excellence in Broc, Switzerland and brings more than 130 years of expertise international chocolate making and professionals. Packaging designers who works on RD focus on developing the luxury products and the finest chocolate premiums. Nestlà © achieved overall chocolate growth 7.6 per cent per annum. With sales of CHF9.8 billion they are the fastest growing in number 1 dark chocolate manufacturer. Figure 2 illustrates that confectionery achieve 13.1 percent of sales during FY2008. Figure 2: Product group sales (Nestlà © Management Report, 2008) Nestlà © which was established in the nineteenth century, operates a policy of decentralisation and dispersion of activities. Nestlà ©s corporate management is responsible for giving strategic direction to the organisation. RD is also strongly centralised. Despite this centralized roles, the companys organisational structure and system continue to emphasise the importance of local interpretation and in many matters local managers have considerable discretion (Ellis, 1995). Within this structure personal relationship between the heads of the operating companies and the holding companys executives are central in binding the company together. Nestlà ©s organizational structure strongly fits the companys external context. For most of the companys products the key features of demand have been the diversity of consumer tastes and national regulations. These have been complemented by the absence of sufficient economies of scale to warrant centralised production on a global scale (Tayeb, 2000). Equally, while RD is important constantly to improve and update products, many of Nestlà ©s brands were introduced many years ago. Nescafe although a very different product today, for example was introduced in 1938. With the increasing convergence of tastes and national regulations in at least some areas of the world being standardised, the company recognises the need to co-ordinate some aspects of its operations across different markets. Nestlà © has also taken steps to strengthen its regional management and strategic business units have been created for various product groups with the emphasis on integrating marketing, research and production at the country level for related products (Hill, 2009). Nevertheless, despite these changes the company continues to emphasise the advantage of decentralisation in prompting and maintaining local responsiveness. Competitor Analysis (SWOT Analysis) 4.1 Strengths In the global confectionery sector, Cadbury has 10.5 percent market share (Annual Report, 2008). The worlds biggest confectionery market is in US, and Cadbury has the second largest market share of 34 percent in the gum product category. Cadbury is also a leading player in South America with core strengths in candy and gum with market share of nearly 20 percent (Annual Report, 2008). Strong market position provides the company better bargaining power and economies of scale. Cadbury has diversified its product by offering candy, gums and chocolate while each segment accounts for significant amount of sales. America generates the highest percentage of sales with 30.3 percent of the overall revenues compared to Europe and Asia Pacific regions. Cadbury also has a strong presence in emerging markets. Cadburys emerging markets confectionery grew on average by 12 percent per annum, making it the largest presence in emerging market business among all its peers. The strong presence in the eme rging markets provides result in higher revenue growth and would diversify the companys operation further. 4.2 Weaknesses Cadbury has presented a weak liquidity position in the previous year. The company current assets stood at US$2,635 million as compared to the current liabilities of US$3,388 million in FY2008. It describes the company has severe liquidity problems which could give negative impact on the companys operational efficiency and its growth initiatives. The companys employee efficiency is also low in Cadbury. It was measured by total revenues per employee. The revenue per employee stood at US$214,724 with 46,517 employees and total revenues of US$9,988.3 million in 2008. This figure is low compared to its other competitor like Hershey that has revenue per employee at US$410,000 in 2008. Opportunities The chocolate sales proved the most profitable for the US confectionery market, providing 50.6% of the markets overall value in 2008. It shows that Cadbury has a strong presence in the US confectionery market and it is well positioned to cope the confectionery demand in the region. Premium chocolate is growing fast in many parts of the world. The awareness for dark chocolate among consumers is increasing because of the benefits of dark chocolate to health. The dark chocolate industry grew 18% over the last year. It would favourably impact the sales if there is increasing customer preference for premium products. Threats The raw materials include cocoa products for instance cocoa butter, cocoa liquor and cocoa powder processed from cocoa beans. Cadbury purchases its cocoa products from third party suppliers in West African, Far Eastern and South American equatorial regions. The increasing raw material prices could give significant impact on companys profitability and cost structure. The tight labour market influenced the government to level up the minimum wage in the US. In 2008 the federal minimum wage rate remained at US$6.55 per hour and reached to US$7.25 per hour in 2009. Majority of Cadburys employee in US, so increased labour cost could give impact on overall cost and result in a decrease in its profitability. 5.0 Conclusion Globalization is changing the world economy. It is a challenge, nations need to accept the threats and opportunities, if not they could be left behind as a people or nation. Nestlà © pursuing a multi-domestic strategy when there is a high pressure for local responsiveness and low pressures for cost reductions. Changing offerings on a localized level increases a companys overall cost structure but increases the likelihood that its products and services will be responsive to local needs and therefore be successful. Nestlà © can strengthen its position as a well-being and nutrition company as consumers are becoming more health conscious. Nestlà © would be able to capitalize on health conscious trends by increasing focus on nutrition. In terms of confectionery segment, Nestlà © are able to leverage centralized research and strategies and apply them through renovation and innovation while respecting habit and local tastes. A global strategy is a low-cost strategy. Organization that experience high cost pressures should use a global strategy in an attempt to benefit from scale economies in production, distribution and marketing. By offering a standardized product worldwide, firms can leverage their experience and use aggressive pricing schemes (Hodgetts, 2006). This strategy makes most sense where there are high cost pressures and low demand for localized product offerings. A global company is able to achieve global-scale efficiencies through product standardisation. 6.0 Recommendations Economy situation in Western are actually facing decrease in output and growth, thus influencing the consumption of customers, especially in the retail business. Consumers are becoming more price sensitive and tend to spend less while demanding at the same time for customisation, product specialization and differentiation. Another trend is the shift from branded food and beverages towards cheap non-branded foods and beverage. Despite increasing non-brand cheap products offered by rivals, Nestlà © finds itself in an even more embattled market and needs to develop a new strategy either away from branding or higher level of international market penetration. Since Nestlà © stands for high quality and has distinctive competencies in producing higher quality food, it would not make sense to change the strategic group, because it would most likely get stuck in the middle. The right strategy is to expand into new markets such as Asia, Eastern Europe and South America. In these markets the consumer behaviour, macroeconomic environment and habits are different compared to western economies. Most of these markets are yet in a growth cycle and this clearly generates an opportunity because they are within emerging markets. Nestlà © should see to incorporate LC1, the yogurts product name into one strong performing product in each one of its Strategic Business Unit (SBU). Nestlà © should provide one product in each of these SBUs to introduce to the market. There is a huge line of products with in different areas of food and beverage industry which the LC1 product can bring a profit. So if the LC1 does well in certain areas of the industry but not others, Nestlà © can shifts its focus from the weak product to the strong product. Introducing it to many different products in many different areas of the food and beverage industry giving LC1 a better opportunity of achieving success. Nestlà © which already has a diversified food and beverage company has the benefit being able to explore an option such as this. In designing a strategy that would effectively place Nestle at the head of the probiotic industry in North America market would require several key components. North American consumers also need to be educated as the benefits that the probiotics LC1 brings. A strong marketing and advertising campaign would accompany this. They should be to quick to conduct all moves and enter into each market as quickly as possible to gain maximum market share.

Blending Reality and Fantasy in Going After Cacciato Essay -- Going Af

Blending Reality and Fantasy in Going After Cacciato by O'Brien As O'Brien's third novel, Going After Cacciato is one of his most acclaimed works. The book brings to the reader many chilling aspects of war while developing a connection between the reader and the narrator. After many years, Going After Cacciato still dominates over more recent war novels by providing a unique glimpse into the soldiers mind. O'Brien reflects upon his wartime experiences in Vietnam while successfully blending reality and fantasy in an original war story. In the first chapter of the book, the relationship between the story and its title is quickly made. As the character who encites the chase, Cacciato embarks on the seemingly ludicrous journey to Paris. A voyage of eighty six hundred miles on foot is not one to be taken lightly. To get an idea of the distance that Cacciato is planning to transverse, imagine walking across the United States four times bringing only what one can carry. Paul Berlin, to whom Cacciato has divulged his travel plans, and his unit begin on a mission to retrieve Cacciato. Told from Berlin's viewpoint, the story is revealed from the experiences of a person who questions his own purpose in the war. The soldiers are literally walking away from the war as they follow Cacciato through the jungles of Vietnam. Paul's journey with the others is occasionally broken up by sudden lapses into the past. Such unexpected transitions have positive and negative affects on the reader. The latter result is immediate; the quick t opic changes add an element of confusion as to what exactly is happening in the novel. However, the divisions also attribute to increased interest during these flashbacks as they break up the monotony of the mar... ...he war. This war is not one only fought by weapons but is fought inside the soldier's mind. The minds, which O'Brien creates, reveal the convoluted aspects of war. Going After Cacciato succeeds because the story is written to create a link between the reader and the characters in a familiar, yet fictional world. Works Cited 1. "O'Brien, Tim." Current biography Yearbook. 1995 ed. 2. "Tim O'Brien's Homepage, Novelist." 24 April, 1997. <http://www.illyria.com/tobhp.html> (10 May 1997). 3. Chisdes, Jonathan. "Moral Questions In Tim O'Brien's Going After Cacciato: How To Do Right In An Evil Situation." 10 August 1995. http://www.nightmare.com/~jon/cacciato2.html (9 May 1997). 4. Devine, Mary. "Love and War in the Land o' Lakes." MPLS-St. Paul Magazine Oct. 1994: 179. O'Brien, Tim. Going After Cacciato. New York: Dell Publishing, 1978. Blending Reality and Fantasy in Going After Cacciato Essay -- Going Af Blending Reality and Fantasy in Going After Cacciato by O'Brien As O'Brien's third novel, Going After Cacciato is one of his most acclaimed works. The book brings to the reader many chilling aspects of war while developing a connection between the reader and the narrator. After many years, Going After Cacciato still dominates over more recent war novels by providing a unique glimpse into the soldiers mind. O'Brien reflects upon his wartime experiences in Vietnam while successfully blending reality and fantasy in an original war story. In the first chapter of the book, the relationship between the story and its title is quickly made. As the character who encites the chase, Cacciato embarks on the seemingly ludicrous journey to Paris. A voyage of eighty six hundred miles on foot is not one to be taken lightly. To get an idea of the distance that Cacciato is planning to transverse, imagine walking across the United States four times bringing only what one can carry. Paul Berlin, to whom Cacciato has divulged his travel plans, and his unit begin on a mission to retrieve Cacciato. Told from Berlin's viewpoint, the story is revealed from the experiences of a person who questions his own purpose in the war. The soldiers are literally walking away from the war as they follow Cacciato through the jungles of Vietnam. Paul's journey with the others is occasionally broken up by sudden lapses into the past. Such unexpected transitions have positive and negative affects on the reader. The latter result is immediate; the quick t opic changes add an element of confusion as to what exactly is happening in the novel. However, the divisions also attribute to increased interest during these flashbacks as they break up the monotony of the mar... ...he war. This war is not one only fought by weapons but is fought inside the soldier's mind. The minds, which O'Brien creates, reveal the convoluted aspects of war. Going After Cacciato succeeds because the story is written to create a link between the reader and the characters in a familiar, yet fictional world. Works Cited 1. "O'Brien, Tim." Current biography Yearbook. 1995 ed. 2. "Tim O'Brien's Homepage, Novelist." 24 April, 1997. <http://www.illyria.com/tobhp.html> (10 May 1997). 3. Chisdes, Jonathan. "Moral Questions In Tim O'Brien's Going After Cacciato: How To Do Right In An Evil Situation." 10 August 1995. http://www.nightmare.com/~jon/cacciato2.html (9 May 1997). 4. Devine, Mary. "Love and War in the Land o' Lakes." MPLS-St. Paul Magazine Oct. 1994: 179. O'Brien, Tim. Going After Cacciato. New York: Dell Publishing, 1978.

Paper Tigers

Paper tigers Bianca 01 All our lives we are told succeed. To do something meaningful with our lives. To be the very best that we can be. But how do we achieve this satisfaction of a personal achievement? What are the key factors to help us succeed? And why are some unable to achieve such success. We keep such strong ties within our ego centered networks and this will restrict from developing the social skills we need to break through our own bamboo ceilings.Risks need to be taken, social interaction needs to happen, and you need to be the best of the best. Wesley Yangs writing, â€Å"Paper Tigers†, shows how Asian Americans are unable to achieve this high success that they want to achieve. We can take his advice written for Asian Americans and intertwine it with ideas from Malcom Gladwell and his writing, â€Å"Small Change†, and Rebekah Nathan's writing â€Å"Community and Diversity'. With insight from all three of these writers, we can achieve that success we all lon g for. At a young age, we were told to always listen to an authoritative figure.To not speak up and to keep our opinions to ourselves. Wesley Yang makes note of how this affects Asian Americans from advancing in the real world. He writes, â€Å"So let's say I go to meetings with you and I notice you never say anything. And I ask myself, ‘hmm, I wonder why you're not saying anything. Maybe it's because you don't know what we're talking about. That would be a good reason for not saying anything. Or maybe it's because you're not even interested in the subject matter. Or maybe you think the conversation is beneath you.So here I'm thinking, because you never say anything at meetings that you're either dumb, you don't care or you're arrogant. When maybe it's because you were taught when you were growing up that when the boss is talking, what are you supposed to be doing? Listening† (541). Being taught to listen, we listen. We do not ask questions that would help lead us on to success. We need to break away from these strong ties that we hold so close to us. They keep us from going the extra mile. Yes, we don't need to get rid of them completely. Paper Tigers By bduarte1211

Ambivalence in Coetzees Waiting for the Barbarians

In Waiting for the Barbarians, the line that divides the so called ‘civilized’ from the ‘barbarians’ is shown as deeply ambivalent. Illustrate this with examples and discuss the larger implications of this portrayal. J.M. Coetzee unravels the complexities behind the concepts of ‘civilised’ versus ‘barbaric’ in his book Waiting for the Barbarians. These concepts are reflective of the larger ideas of â€Å"Self† and â€Å"Other†, and are shown to be problematic in its definition. In the novel, the ever present fear of the barbarians proves to have been misdirected, misunderstood and misinterpreted as a whole. This essay looks at the physical versus mental disparity in defining the â€Å"civilised† and the â€Å"barbarians†, how these concepts are but†¦show more content†¦Secondly, in behaving in a manner that respects humanity. While many assume that those who possess the former characteristic would also possess the latter, we see that this is not true. For instance, though the people in the Empire have elaborate systems of governance and wear new inventions like sunglasses, they torture innocent captives in secrecy and tell lies to cov er up their misdeeds. They are perpetually hiding from the light, doing things in darkness, affirming the myth that â€Å"the barbarians come out at night† (122). They show no respect for the prevailing laws, once again blurring the lines between â€Å"civilised† and â€Å"barbarians† because â€Å"the criminals and the civil guard are the same people† (123). Their disregard for justice and lack of respect for humanity reveals their true barbarism within. Contrastingly, while the barbarians are nomadic, live off the earth and use primitive methods of weaponry etc, they help their ‘captives’ in the desert, â€Å"while they are following us they are also leading us†, and are just even in their manipulation of the enemy, â€Å"taking the silver for the horse he did not take†, but letting the Magistrate go on his way peacefully. They know about the intricate interdependency between man and the